Posts Tagged ‘Television’
Moving Forward with Programmatic TV
Manager of Operations and Partner Integration Allison Trebon writes about the state of programmatic TV in a new MediaPost op-ed. What steps can the industry take together to move this initiative – one that is brimming with opportunities – forward? You can read the full op-ed here.
Read MoreBetter Colbert Ratings Equal Better Social Affinity for Brands
Since Jimmy Fallon took over NBC’s The Tonight Show in 2014, he has been a ratings juggernaut. But in January, CBS’ The Late Show with Stephen Colbert, took a lead in total viewers, which has now extended to an eight-week streak and a rare win for CBS late night in the first quarter of 2017.…
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