Posts Tagged ‘streaming wars’
Tenet vs Mulan & Box Office vs Streaming Amid COVID
As a completely disrupted film industry reels from the COVID pandemic, studios are taking different approaches with a couple of their biggest investments of 2020. While some are driving forward with theatrical releases as exhibitors slowly reopen, others are diving straight into streaming in an effort to replace waning theater audiences with the thriving streaming…
Read MoreYouTube and Netflix leading bundle and save craze
As we’ve previously covered, the streaming industry is fragmented, with a glut of paid streaming service options often overwhelming customers to the point of cancellations. Despite generally increased streaming viewership during the COVID pandemic lockdowns, budget-crunched bingers simultaneously tightened their wallets, with many millennials realizing they might have too many paid subscriptions. TiVo’s recent quarterly…
Read MoreCan Social Media Help Advertisers Navigate a Fragmented Media Landscape?
The rising frequency of cord-cutting has run hand-in-hand with the inflating streaming TV industry. Every month, more and more streaming providers enter the fray, with Comcast/NBCUniversal’s Peacock being the latest giant to try to win back lost cable subscribers. As crazy of a situation as it is for network executives, it is just as crazy…
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