How Coca-Cola Won the World Cup

The World Cup festivities have ended, and Team Germany has taken its victory lap. But the war between soft drink titans Coke and Pepsi is never over. Which was the off-field victor in the 2014 World Cup? There are many different metrics that can define success for marketers. I’ll review some of them in a moment, but let’s first take a look at which soft drink brand won the title of greatest growth among fans of the tournament, according to Affinity Answers data… Coca-Cola’s reach among tournament fans grew at twice the rate of its chief rival Pepsi. Affinity Answers data also shows that Coca-Cola was and is the #1 soft drink among tournament fans

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Top 10 Things You Can Do That the Big Guys are Already Doing

Social media intelligence is evolving at an incredible pace.  As brands and brand agencies look to uncover deeper behavioral characteristics of consumers, understanding a brand’s social engagement and mutual interests are logical starting points.  Brand engagement can be thought of as how much someone interacts with a particular brand on one or many social media…

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Using Social Data for Market Research

Sree recently had a converstation with Chris O’hara to discuss how brands can benefit from using social media data.  The article goes into great depth sharing the value of mutual affinities and how we use them to help brands with their marketing and advertising. Below is an intro to the article, and here is the…

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How to Destroy Your Current Paid Marketing ROI Using Behavioral Keyword Analysis

Determining paid search keywords by observing social networks behavior provides incredible results.   I’ve done more than my fair share of paid marketing, whether using Adwords, Yahoo (classic), Bing, AOL, CNET, Commission Junction, and probably 10 others.  In my years of trying to optimize CTR, ROAS, Impressions, and CPA the one thing that I constantly…

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