Posts Tagged ‘Programmatic’
WIN THIS FOOTBALL SEASON with data
the obsession is real. the fandom is intense. With 136MM US viewers, 56MM more viewers than its closest major competitor, the NFL isn’t the only game in town, but sometimes it sure feels that way. It stands to reason that brands are also obsessed with the NFL. Last year, advertisers spent close to $4B…
Read MoreLook-Alike vs Act-Alike Modeling: Stepping Out of the Shadows
How much does your data tell you about your audience? Let’s compare a couple of prominent figures with common look-alike modeling versus advanced act-alike modeling. Here, we used simple lookalike modeling to summarize two prominent politicians with large followings. The data provides some basic information that would allow us to assume both men are of…
Read MoreMoving Forward with Programmatic TV
Manager of Operations and Partner Integration Allison Trebon writes about the state of programmatic TV in a new MediaPost op-ed. What steps can the industry take together to move this initiative – one that is brimming with opportunities – forward? You can read the full op-ed here.
Read MoreSocial Affinities Serve as High-Performing Proxy Audiences for Product Launches
Affinity-based segments for related brands effectively extend audiences Social affinities are a great way to tap into your own fan base’s preferences to extend to other brand audiences that would be highly receptive to your content or messaging. Even during a time where social is at tremendous scale, not every brand will be equally represented,…
Read MoreAffinity Answers Talks Measurement and SXSW with MediaMath
Check out what our CEO Sree Nagarajan had to say about the “tipping point” that is coming for measurement in the ad industry and what he thinks about the evolution of SXSW in the latest MediaMath blog post: http://blog.mediamath.com/blog/events/5-questions-at-sxsw-2016/
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