Brand Ambassadors in the Programmatic Era


In this post we address how programmatic digital marketing reduces the risk of picking the wrong brand ambassadors. Furthermore, audience data provide multiple ways for brand managers to make this important decision. Marketers can test a series of related third-party segments, or they can discover the insights and attributes right in their own data. Read…

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Can Affinities Get Resolutions Back On Track?


We’re already one month into 2017, and many of us started the year with a resolution in mind. At the beginning of the year, digital marketing agency iQuanti compiled a list of the most popular New Year’s Resolutions based on Google searches from 2016. Their list features the usual suspects: lose weight, get organized, get…

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Affinity Answers In The ODC Blog


Affinity Answers is proud to announce that we have been named an Oracle Data Cloud Premier Data Provider. What does that mean? Well, basically, that we are the best. Kidding. Well, sort of. Oracle started this unique and prestigious program to identify certain providers within its marketplace who have consistently demonstrated data accuracy and transparency…

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