Not Exactly How the Cookie Crumbles:
Breaking Down CCPA Hype

CookieCrumbles

As the January 1 deadline for the California Consumer Privacy Act draws nearer, pockets within the ad industry are foretelling doom and gloom for our future state of affairs. Warnings from marketing bloggers predict ominous changes to the industry, with included roadmaps to surviving this marketing apocalypse. This panic-driven mindset is akin to Y2K hysteria,…

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WIN THIS FOOTBALL SEASON
with data

Header_NFL

the obsession is real. the fandom is intense.   With 136MM US viewers, 56MM more viewers than its closest major competitor, the NFL isn’t the only game in town, but sometimes it sure feels that way. It stands to reason that brands are also obsessed with the NFL. Last year, advertisers spent close to $4B…

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