F1 Racing is Fast, But is it Swift?

This weekend Formula One (F1) racing makes its only US stop of the year in Austin, TX for the 2016 US Grand Prix.  This marks the 5th year in a row of the US Grand Prix at the Circuit of the Americas (COTA) track, which opened in 2012 after a 5-year absence of F1 in…

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Affinities Both Make and Validate Spokesperson Talent Decisions

Social affinities can be used to make the right choice between many eligible spokespeople Social affinities represents two sides of the same coin: reaction and receptivity – consumers will react to the marketing messages around them using social media, but what ultimately counts for marketers is which brand, TV show, or celebrity will make the…

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