Posts Tagged ‘data’
Why isn’t datadriving more marketing decisions?
Ask anyone across marketing and they are going to sermonize the importance of data and analytics in the decision-making of their organization. They espouse data-first or data-led, or boast their innovative use of machine learning, predictive analytics, or even AI to optimize their decision-making, innovation, optimization, or overall operations. If this is the case, why…
Read MorePodcast: Data Deep Dive with ANA Marketing Futures
In our data-driven world, almost every aspect of consumer experience can be logged, contributing to an exhaustive amount of insights for marketers to access. As data’s role becomes increasingly integral in running efficient outreach, many questions arise regarding its authenticity, freshness, and effectiveness, especially when compared to the overwhelming amount of data attainable through first…
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