Energizing new platforms with old programming

It’s 2021 and decades-old sitcoms are worth multi-million dollar deals. Now-classic sitcoms like Friends, Seinfeld, and The Office are worth 2-3 times the budgets of modern blockbusters. Old programming is driving new streaming subscribers in droves, with established audiences of legacy content being strategically shepherded from platform to platform. While an emphasis on original programming…

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