Posts Tagged ‘consumer data’
Affinity Answers Wins Social Media Tech Vendor of the Year Award
We’ve brought home the gold as Social Media Tech Vendor of the Year in e4m’s Martech India Awards 2021. The annual ceremony celebrates marketing tech innovators who played a pivotal role in reshaping the APAC marketing landscape last year. The award not only recognizes our capabilities as a programmatic audience provider but also rings true…
Read MoreData assurances in a cookieless future
Ongoing hype surrounding cookieless has gradually blossomed into constructive conversations, with countless marketing gurus providing survival guides while organizations proactively bolster their first-party data intake. But as we’ve recently mentioned, Google is doing their best to maintain a consistent third-party data flow throughout the transition, replacing cookies with alternatives that function in similar but more…
Read MoreTravelgeddon begins: can industries keep up?
Surging demand has shocked an unprepared travel industry, with many sectors struggling to meet massive amounts of post-pandemic travelers. As almost every state has now lifted COVID travel restrictions, we’re witnessing the reemergence of live events and, as we’ve previously covered, physical stores leveraging unexpected foot traffic upticks. But can travel-related industries keep up…
Read MoreWhy isn’t datadriving more marketing decisions?
Ask anyone across marketing and they are going to sermonize the importance of data and analytics in the decision-making of their organization. They espouse data-first or data-led, or boast their innovative use of machine learning, predictive analytics, or even AI to optimize their decision-making, innovation, optimization, or overall operations. If this is the case, why…
Read MoreWhat can mechanic’s tools teach us about data?
At one point or another, we’ll find ourselves staring into an auto mechanic’s garage. I remember the first time I looked into one, I was amazed. Taken aback really. It seemed like there were tools from floor to ceiling. I found myself wondering if they even knew how to use each tool. How did they…
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