Posts Tagged ‘brand advertising’
Niche Programmatic Audiences at Scale via ActivationPlanner
With the plethora of audience insights & segmentation tools available for audience data, there’s an overwhelming feeling of tool overload. All these tools seem to be missing one big element: context of your client’s targeting needs. Let’s walk through an example. A typical client brief is as follows: Request: Reach women who lead healthy lifestyles…
Read MorePowering Influencer Marketing with Social Engagement
The Bachelorette premiered last Monday, and 5.7 million members of ‘Bachelor Nation’ tuned in to watch 31 suitors vie for Rachel Lindsay’s attention. Each week, fans watch as the Bachelorette hands out roses, symbolizing who gets to stay, and who goes home. An infamous line—repeated each new season—is, “are they here for the right reason?”…
Read MoreBrand Advertising in Sgt. Pepper’s Lonely Hearts Club Band
Thought it may be hard to believe for some, The Beatles’ iconic album, Sgt. Pepper’s Lonely Hearts Club Band, is celebrating the 50th anniversary of its release this coming week. With songs like the title track, “With a Little Help from My Friends”, “Lucy in the Sky with Diamonds”, and “When I’m Sixty-Four”, the album’s…
Read MoreSocial Affinities Serve as High-Performing Proxy Audiences for Product Launches
Affinity-based segments for related brands effectively extend audiences Social affinities are a great way to tap into your own fan base’s preferences to extend to other brand audiences that would be highly receptive to your content or messaging. Even during a time where social is at tremendous scale, not every brand will be equally represented,…
Read More3 Ways Social Affinities Will Impact the Internet of Things
A fridge that orders groceries for you? Some would call it luxury, but appliance manufacturers are hoping that it will soon become a reality for many consumers. Gartner, Inc. estimates that 20.8 billion connected devices will be in use by 2020. From the shows they watch to the brand of yogurt they buy, brand marketers…
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