Posts Tagged ‘audiences’
Affinity Answers Wins Social Media Tech Vendor of the Year Award
We’ve brought home the gold as Social Media Tech Vendor of the Year in e4m’s Martech India Awards 2021. The annual ceremony celebrates marketing tech innovators who played a pivotal role in reshaping the APAC marketing landscape last year. The award not only recognizes our capabilities as a programmatic audience provider but also rings true…
Read MoreData assurances in a cookieless future
Ongoing hype surrounding cookieless has gradually blossomed into constructive conversations, with countless marketing gurus providing survival guides while organizations proactively bolster their first-party data intake. But as we’ve recently mentioned, Google is doing their best to maintain a consistent third-party data flow throughout the transition, replacing cookies with alternatives that function in similar but more…
Read MoreTokyo Olympics Provide Huge Outreach Opportunities…If They Occur
The Tokyo Olympics are set to start in just under three months despite Japan’s skyrocketing Covid cases and declared state of emergency. As nationwide hesitation for the games heats up, the Olympic Committee remains steadfast in continuing with the games, insisting all necessary safety precautions and testing will be rigorously implemented and upheld. Assuming the…
Read MoreHow publishers are sustaining 2020’s gaming momentum
E3 is back, and though virtual, hopes to pack enough pizazz to invigorate the industry and sustain record gaming audiences. Last year’s surge in gaming saw increased engagement times across digital, as well as introduced bastions of noobs to gaming life. But as many inevitably get back into old routines like school and office work,…
Read MoreGoogle’s FLoCs Take Flight, Ruffling a Few Feathers
Google’s solution to ending third-party cookies promises heightened individual privacy via group targeting, but some critics see it as yet another power consolidation in Google’s methodical, meticulous, and years-long conquering of the internet. As Chrome, the most popular web browser, starts its new cookieless life, elements of uncertainty still linger, fueling criticisms towards the tech…
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