Using Social Data for Market Research

Sree recently had a converstation with Chris O’hara to discuss how brands can benefit from using social media data.  The article goes into great depth sharing the value of mutual affinities and how we use them to help brands with their marketing and advertising. Below is an intro to the article, and here is the…

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Trust and Authenticity – The New Media Marketing Currencies

A lot is written about various marketing strategies and tactics in the new media world. But very little is written about the foundations of marketing in the new media world. Perhaps because it’s new and everyone is so busy figuring out new rules of the game, there is not enough knowledge built at the foundation…

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