New consoles expected to propel video game audience momentum

Video game audiences have seen significant increases over the past few months, and new console releases aim to sustain this massive user base through the holidays. While the highly-anticipated launches of the PlayStation 5 and Xbox Series X/S loom on the horizon, Facebook (via Oculus) and Nintendo are also delivering record console sales, providing video…

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Ecommerce is shattering records. Will it continue with holiday shoppers?

The retail landscape has significantly altered over the past few months, with record ecommerce numbers replacing foot traffic and ushering in an unprecedented holiday shopping season. While many brick and mortar stores will struggle to survive the year, ecommerce and click and collect are expected to continue encouraging massive online shopper audiences. With online shopping…

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Reaching the Right TV Audiences with Addressable TV

AddressableTV

About this article: Addressable TV advertising continues its increase Personalization drives TV ad success Geotargeting can provide advertisers with limitless strategy Addressable TV is on the rise. Digital advertising is gradually making its way to traditional linear TV, giving brands more control over their outreach efforts, and allowing them to cater to a wider audience.…

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YouTube and Netflix leading bundle and save craze

BundledCutters

As we’ve previously covered, the streaming industry is fragmented, with a glut of paid streaming service options often overwhelming customers to the point of cancellations. Despite generally increased streaming viewership during the COVID pandemic lockdowns, budget-crunched bingers simultaneously tightened their wallets, with many millennials realizing they might have too many paid subscriptions. TiVo’s recent quarterly…

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