Posts Tagged ‘audience modeling’
Affinity Answers Expands to The UK and Germany
First Overseas Distribution of its Exclusive European-centric “Mutual Affinity” Social Media Audience Data AUSTIN, TX (March 20, 2017) Affinity Answers, which created the first platform for predictive branding – achieved through proprietary mutual affinity algorithms that measure active social engagement data across 60,000 brands and 400 million people worldwide – today announced it has expanded its offerings…
Read MoreAffinity Answers In The ODC Blog
Affinity Answers is proud to announce that we have been named an Oracle Data Cloud Premier Data Provider. What does that mean? Well, basically, that we are the best. Kidding. Well, sort of. Oracle started this unique and prestigious program to identify certain providers within its marketplace who have consistently demonstrated data accuracy and transparency…
Read MoreThe Secret Lives Of Brands
As marketers, we’ve all been guilty at some point of falling in love with our brand. When you believe in the company mission – the compelling “why” of your brand – and spend a good portion of your life promoting the brand, you can fall into the trap of idealizing it and beginning to see…
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