Posts Tagged ‘Audience Extension’
And The Tony Goes to… Audience Extension!
On Sunday, June 11, Kevin Spacey will host the 71st Annual Tony Awards for the first time. Over the years, the show has had many different hosts, and on occasion, no host at all. Depending on who the host is, he or she brings a specific personality to the show. In this sense, the term…
Read MoreActivating Affinity-Based Audience Segments
Achieving scale without sacrificing performance for a local automaker Ask anyone to name an automaker, and you’re likely to hear the brands that, through consistent advertising, have earned a spot in the consumer consciousness. While these brands are national household names, automakers still rely on their local dealerships to sell their cars. One of these…
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