What can mechanic’s tools teach us about data?

BlogHeaderMechanic

At one point or another, we’ll find ourselves staring into an auto mechanic’s garage. I remember the first time I looked into one, I was amazed. Taken aback really. It seemed like there were tools from floor to ceiling. I found myself wondering if they even knew how to use each tool. How did they…

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Fan Data Measures Authenticity in Sponsorships

TravisScottJBlavin

For brands and digital marketers, the right sponsorship can leverage mutual audience affinities to propel a product or service to success, but not every partnership is as gold as it might seem. Identifying and analyzing the shared interests and behaviors of each fan base is crucial in predicting the success of any potential partnership. Accurate,…

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New consoles expected to propel video game audience momentum

Video game audiences have seen significant increases over the past few months, and new console releases aim to sustain this massive user base through the holidays. While the highly-anticipated launches of the PlayStation 5 and Xbox Series X/S loom on the horizon, Facebook (via Oculus) and Nintendo are also delivering record console sales, providing video…

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Deep Fan Insights from FanFinder360º

Consumers have become fragmented, spread across an ever-increasing array of devices, channels, and platforms. This evolving media landscape has created a challenge for both content creators and distributors to get viewers to see their content. As Mark Pedowitz, CW President, puts it, “There’s simply a ton of shows on the market, and their sheer quantity…

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Using Social Insights to Activate Entertainment Audiences

A truly versatile tool within any advertiser’s arsenal, FanFinder360°(FF360) is our social insights-powered platform that provides marketers with an unparalleled view of the fans of their entertainment. Analyzing over a billion engagements a month, from across all major social media channels, FF360 gives a competitive edge to any campaign strategy. so how can FanFinder360º help…

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