Posts Tagged ‘Activation’
Niche Programmatic Audiences at Scale via ActivationPlanner
With the plethora of audience insights & segmentation tools available for audience data, there’s an overwhelming feeling of tool overload. All these tools seem to be missing one big element: context of your client’s targeting needs. Let’s walk through an example. A typical client brief is as follows: Request: Reach women who lead healthy lifestyles…
Read MoreWhat do you mean I can’t buy ads during the top Emmy Award winning shows?!?!
Like last year HBO, was the big winner at last Sunday’s Emmy Awards. Game of Thrones won the most awards, including best drama, which gave it the record for most Emmys for a fictional series. And the big winner in comedy category was HBO’s Veep, with wins for best show and best lead actress, Julia…
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