Blog

Blog
July 31, 2019

Affinities Tell the Story Between Candidates and Issues

Since the Obama campaign of 2008 the world has come to realize the power of social media in politics. Politicians flock to social media to communicate policy, engage with constituents…
Blog
July 23, 2019

Look-Alike vs Act-Alike Modeling: Stepping Out of the Shadows

How much does your data tell you about your audience? Let’s compare a couple prominent figures with common look-alike modeling versus advanced act-alike modeling. Here, we used simple lookalike modeling…
Blog
July 10, 2019

A New Study Shows Disloyalty is the New Norm

The writing has been on the wall for quite sometime now. Whether you are a devoted follower of Byron Sharp, a strong believer in the heavy buyer fallacy, or a…
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Case Studies

Case Study
February 28, 2017

Playstation Conquesting Lifts Purchase Intent

Using a branded Affinity Answers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season…
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Media

BlogMedia
October 19, 2017

Is Deterministic Data Better Than Probablistic Data?

CEO Sree Nagarajan offers his take on the great data debate. Should marketers use deterministic or probabilistic data? The truth is that both have their pros and cons. Find out…
Media
October 5, 2017

Why Brands Should Pay Attention to Social Affinity

CEO Sree Nagarajan sits down with Adotas to talk about why brands should be including social affinity in their marketing toolboxes. He discusses what engagement data is behind social affinity,…
BlogMedia
September 28, 2017

Moving Forward with Programmatic TV

Manager of Operations and Partner Integration Allison Trebon writes about the state of programmatic TV in a new MediaPost op-ed. What steps can the industry take together to move this…
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