January 20, 2020

March into Ad Madness

reaching the right crowd in all the basketball madness College basketball season is here, and 1/3 of the nation will be eagerly tuning in across a variety of screens, making…
November 14, 2019

Not Exactly How the Cookie Crumbles:
Breaking Down CCPA Hype

As the January 1 deadline for the California Consumer Privacy Act draws nearer, pockets within the ad industry are foretelling doom and gloom for our future state of affairs. Warnings…
August 20, 2019

with data

the obsession is real. the fandom is intense.   With 136MM US viewers, 56MM more viewers than its closest major competitor, the NFL isn’t the only game in town, but…
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Case Studies

Case Study
February 28, 2017

Playstation Conquesting Lifts Purchase Intent

Using a branded Affinity Answers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season…
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October 19, 2017

Is Deterministic Data Better Than Probablistic Data?

CEO Sree Nagarajan offers his take on the great data debate. Should marketers use deterministic or probabilistic data? The truth is that both have their pros and cons. Find out…
October 5, 2017

Why Brands Should Pay Attention to Social Affinity

CEO Sree Nagarajan sits down with Adotas to talk about why brands should be including social affinity in their marketing toolboxes. He discusses what engagement data is behind social affinity,…
September 28, 2017

Moving Forward with Programmatic TV

Manager of Operations and Partner Integration Allison Trebon writes about the state of programmatic TV in a new MediaPost op-ed. What steps can the industry take together to move this…
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