Blog

Blog
August 31, 2020

Tenet vs Mulan & Box Office vs Streaming Amid COVID

As a completely disrupted film industry reels from the COVID pandemic, studios are taking different approaches with a couple of their biggest investments of 2020. While some are driving forward…
Blog
August 24, 2020

Reaching the Right TV Audiences with Addressable TV

About this article: Addressable TV advertising continues its increase Personalization drives TV ad success Geotargeting can provide advertisers with limitless strategy Addressable TV is on the rise. Digital advertising is…
Blog
August 18, 2020

YouTube and Netflix leading bundle and save craze

As we've previously covered, the streaming industry is fragmented, with a glut of paid streaming service options often overwhelming customers to the point of cancellations. Despite generally increased streaming viewership…
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Case Studies

Case Study
February 28, 2017

Playstation Conquesting Lifts Purchase Intent

Using a branded Affinity Answers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season…
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Media

BlogMedia
October 19, 2017

Is Deterministic Data Better Than Probablistic Data?

CEO Sree Nagarajan offers his take on the great data debate. Should marketers use deterministic or probabilistic data? The truth is that both have their pros and cons. Find out…
Media
October 5, 2017

Why Brands Should Pay Attention to Social Affinity

CEO Sree Nagarajan sits down with Adotas to talk about why brands should be including social affinity in their marketing toolboxes. He discusses what engagement data is behind social affinity,…
BlogMedia
September 28, 2017

Moving Forward with Programmatic TV

Manager of Operations and Partner Integration Allison Trebon writes about the state of programmatic TV in a new MediaPost op-ed. What steps can the industry take together to move this…
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