Blog

Blog
November 19, 2020

Fan Data Measures Authenticity in Sponsorships

For brands and digital marketers, the right sponsorship can leverage mutual audience affinities to propel a product or service to success, but not every partnership is as gold as it…
Blog
November 6, 2020

New consoles expected to propel video game audience momentum

Video game audiences have seen significant increases over the past few months, and new console releases aim to sustain this massive user base through the holidays. While the highly-anticipated launches…
Blog
October 27, 2020

Ecommerce is shattering records. Will it continue with holiday shoppers?

The retail landscape has significantly altered over the past few months, with record ecommerce numbers replacing foot traffic and ushering in an unprecedented holiday shopping season. While many brick and…
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Case Studies

Case Study
February 28, 2017

Playstation Conquesting Lifts Purchase Intent

Using a branded Affinity Answers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season…
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Media

BlogMedia
October 19, 2017

Is Deterministic Data Better Than Probablistic Data?

CEO Sree Nagarajan offers his take on the great data debate. Should marketers use deterministic or probabilistic data? The truth is that both have their pros and cons. Find out…
Media
October 5, 2017

Why Brands Should Pay Attention to Social Affinity

CEO Sree Nagarajan sits down with Adotas to talk about why brands should be including social affinity in their marketing toolboxes. He discusses what engagement data is behind social affinity,…
BlogMedia
September 28, 2017

Moving Forward with Programmatic TV

Manager of Operations and Partner Integration Allison Trebon writes about the state of programmatic TV in a new MediaPost op-ed. What steps can the industry take together to move this…
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