July 10, 2019

A New Study Shows Disloyalty is the New Norm

The writing has been on the wall for quite sometime now. Whether you are a devoted follower of Byron Sharp, a strong believer in the heavy buyer fallacy, or a…
June 27, 2019

The Insanely Misunderstood Power of Brand-Level Data

Imagine you are speaking to a guy you just met at a party. As the conversation goes along, you slowly start to learn more about him. You learn he is…
May 27, 2019

Affinity Answers is now an Oracle Data Cloud Premier Data Provider

Affinity Answers is proud to announce that we have been named an Oracle Data Cloud Premier Data Provider. What does that mean? Well, basically, that we are the best. Kidding.…
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Case Studies

Case Study
February 28, 2017

Playstation Conquesting Lifts Purchase Intent

Using a branded Affinity Answers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season…
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October 19, 2017

Is Deterministic Data Better Than Probablistic Data?

CEO Sree Nagarajan offers his take on the great data debate. Should marketers use deterministic or probabilistic data? The truth is that both have their pros and cons. Find out…
October 5, 2017

Why Brands Should Pay Attention to Social Affinity

CEO Sree Nagarajan sits down with Adotas to talk about why brands should be including social affinity in their marketing toolboxes. He discusses what engagement data is behind social affinity,…
September 28, 2017

Moving Forward with Programmatic TV

Manager of Operations and Partner Integration Allison Trebon writes about the state of programmatic TV in a new MediaPost op-ed. What steps can the industry take together to move this…
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