Banza Cooks Up Social Engagement

May 4, 2017

Banza Cooks Up Social Engagement

Our latest case study is a success story for healthy pasta brand Banza. They used our social affinity data to boost ad recall, increase cost-effectiveness and raise social engagement. Read it on DMNews.

Leave a Comment





Related Posts

Case Study:
TV & Entertainment

Driving A W K W A F I N A to #1 Using TrueAffinity Data Graph, Comedy Central was able to construct a comprehensive media plan based on the behavioral data of close fans and viewers. By reviewing and discovering...

Case Study:
Neutronian

Performance Case Study Problem Statement In the evolving landscape where third-party cookie based campaign targeting wanes, cookieless targeting options are being sought out by brands and agencies but not all solutions are equal when it comes to their effectiveness. The...

Case Study:
QSR

Finding and Driving New Users for Dunkin' With the holiday season in full swing, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people...