Posts by ThriveAdmin
Align Beauty & Cosmetics Audiences with Seasonal Events
As summer comes to a close, back-to-school and holiday campaigns will be found among our favorite digital content. It is crucial for Beauty & Cosmetics brands to align with these major events. With a surge in YouTube makeup tutorials and Instagram beauty influencers, finding innovative targeting solutions is key when competing for market share. How familiar…
Read MoreNiche Programmatic Audiences at Scale via ActivationPlanner
With the plethora of audience insights & segmentation tools available for audience data, there’s an overwhelming feeling of tool overload. All these tools seem to be missing one big element: context of your client’s targeting needs. Let’s walk through an example. A typical client brief is as follows: Request: Reach women who lead healthy lifestyles…
Read MoreMobile Audiences via Adsquare
Affinity Answers has partnered with Mobile Data Exchange, Adsquare, to deliver US-based mobile-only audiences. These audiences are available via Adsquare’s Audience Management Platform (AMP). In addition, these audiences will also available on leading DSPs like Google DBM, The Trade Desk, MediaMath, Adform, to name a few. Below are a few screenshots of our Taxonomy on AMP.…
Read MoreHow Users Have Embraced (Or Not) 280 Character Tweets
In November last year, Twitter doubled the limit on tweet length from 140 characters to 280 characters. Because Affinity Answers observes and analyzes consumer behavior across social networks including Twitter (more on how we do it here), we were prepared to observe lengthier Tweets from brands and celebrities as well as lengthier replies to those…
Read MoreTurning Social Media Engagements Into Audience Recommendations
When Affinity Answers gathers intelligence such as “Consumers interested in The Cheesecake Factory are likely to be interested in Jared Jewelry, Andes Mints and CeraVe”, how do we derive these recommendations? Hundreds of global brands rely on Affinity Answers’ recommender system in their programmatic media buying because they trust the intelligence from which it is…
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