Use Cases

BrandAlpha wasn’t designed to replace the customer data you’re already looking at, but rather to extend the life of investments made in customer segmentation and research. With a few weeks of setup, we can empower teams to track customer segment performance as often as weekly, and as detailed as for specific markets.

Whether you’re a challenger brand looking to outsmart big competitors or a category leader aiming to maintain significant market share, BrandAlpha’s enhanced customer knowledge will give you the insights you need to outperform your competition. 


Better Calendar Planning

Understanding the Who Behind the What

Product & Promotion Performance

Segment Impact Vs. Baseline

Improved Campaign Development

Driving Return on Investment

Tracking Competitive Promotions

Controlling the Uncontrollable

Macro Trends

Covid-19 Pandemic Pandemonium