KNOWLEDGE IS POWER

Our latest thinking on trends and innovations in Buyer-Driven Branding.

Blog

Niche Gaming Audiences using ActivationPlanner

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Align Beauty & Cosmetics Audiences with Seasonal Events

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ActivationPlanner Audience Definition screen

Niche Programmatic Audiences at Scale via ActivationPlanner

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Case Studies

Sony Playstation Conquesting Lifts Purchase Intent

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Buyer-Driven Branding Boosts Receptivity and Video Performance for Major Cosmetics Brand

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Batman v Superman Buyers Prove TrueAffinity™ for Dr. Pepper Target Consumers

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Media

Is Deterministic Data Better Than Probablistic Data?

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Why Brands Should Pay Attention to Social Affinity

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Moving Forward with Programmatic TV

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