Thinking

Blog
September 11, 2018

Niche Gaming Audiences using ActivationPlanner

Gaming has become a more accepted part of popular culture and has seen a massive expansion in the number of players. Up to 65% of American households play video or…
Blog
August 7, 2018

Align Beauty & Cosmetics Audiences with Seasonal Events

As summer comes to a close, back-to-school and holiday campaigns will be found among our favorite digital content. It is crucial for Beauty & Cosmetics brands to align with these…
ActivationPlanner Audience Definition screen Blog
July 3, 2018

Niche Programmatic Audiences at Scale via ActivationPlanner

With the plethora of audience insights & segmentation tools available for audience data, there’s an overwhelming feeling of tool overload. All these tools seem to be missing one big element:…

Case Studies

Case Study
February 28, 2017

Playstation conquesting lifts purchase intent

Using a branded AffinityAnswers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season of…
Case Study
February 27, 2017

Dr. Pepper finds the perfect partner

Movie tie-ins help Dr Pepper gain consideration with movie audience. With the massive popularity of the super hero movie genre, Batman v. Superman: Dawn of Justice was one of the…

Media

BlogMedia
October 19, 2017

Is Deterministic Data Better Than Probablistic Data?

CEO Sree Nagarajan offers his take on the great data debate. Should marketers use deterministic or probabilistic data? The truth is that both have their pros and cons. Find out…
Media
October 5, 2017

Why Brands Should Pay Attention to Social Affinity

CEO Sree Nagarajan sits down with Adotas to talk about why brands should be including social affinity in their marketing toolboxes. He discusses what engagement data is behind social affinity,…
BlogMedia
September 28, 2017

Moving Forward with Programmatic TV

Manager of Operations and Partner Integration Allison Trebon writes about the state of programmatic TV in a new MediaPost op-ed. What steps can the industry take together to move this…