Posts Tagged ‘streaming’
Preparing for Paramount Plus and Box Office’s Big Comeback
These days, a trip to the cinema is essentially a trip to the living room, but that hasn’t made the experience any less desirable, judging from industry reactions and adaptations to increasingly engaged digital media viewers. And with movie theaters raring to deliver a Rocky-style last round comeback, Hollywood’s preparing to recover its previous glory…
Read MoreWill 2021 be a programmatic pick-me-up?
2020 didn’t destroy us—it only made us stronger. While certain industries were devastated by the raging COVID-19 pandemic, others flourished, and ultimately all industries faced a forced evolution that only accelerated how brands interact with audiences digitally. With the worst of the pandemic presumably behind us, the world is looking to reactivate, and marketers are…
Read MorePeacock’s Ad-Supported Strategy Might Seal Its Success
Launching in the midst of a global pandemic and among an overwhelming number of time-tested competitors, Peacock’s future is definitely uncertain. But the good news is that the tiered media service does have some potential for success. NBCUniversal is betting big that consumers want free-to-watch, ad-supported, options and in this particular time period, they might…
Read MoreWith the huge success of Netflix and Disney+ comes increased competition
as fans flock to streaming services, marketers are left looking for attention About this article: Streaming services boom as people stay home Disney+ takes off Marketers turning to social targeting can open subscriber-only doors Social data provides the key to engaging TV, movie, and gaming audiences As COVID-19 sequestering continues, streaming services are benefiting from…
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