Posts Tagged ‘cosmetics marketing’
Programmatic Marketing Helps Covergirl Increase Scale
Using Affinity Answers’ audience segmentation tools to activate a pop star’s social engagers, a cosmetics brand was able to convert them into their own social engagers and boost Audio/Video on Completion (AVOC) rates Covergirl® was looking to increase its programmatic efforts within the cosmetics industry. The cosmetics giant was looking to programmatic marketing techniques in…
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