July 14, 2021

Data assurances in a cookieless future

Ongoing hype surrounding cookieless has gradually blossomed into constructive conversations, with countless marketing gurus providing survival guides while organizations proactively bolster their first-party data intake. But as we’ve recently mentioned,…
June 23, 2021

Travelgeddon begins: can industries keep up?

Surging demand has shocked an unprepared travel industry, with many sectors struggling to meet massive amounts of post-pandemic travelers. As almost every state has now lifted COVID travel restrictions, we’re…
June 11, 2021

Why isn’t data driving more marketing decisions?

Ask anyone across marketing and they are going to sermonize the importance of data and analytics in the decision-making of their organization. They espouse data-first or data-led, or boast their…
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Case Studies

Case Study
February 28, 2017

Playstation Conquesting Lifts Purchase Intent

Using a branded Affinity Answers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season…
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March 25, 2021

Data Certification and Transparency in the Marketing Ecosystem

Data certification provides marketers with necessary assurances in the quality, cleanliness, collection methods, and ultimately performance of their data. Learn more.
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February 28, 2021

The Role of Social Media for Marketing Insights

In this world of increasing digital usage, the role of social media for attaining strategic insights becomes even more profound. Learn more.
marketingtech affinity answersMedia
February 11, 2021

The Most Important Elements of Customer Segmentation in 2021

We provide marketers with some tips for improving segmentation efficiency and productivity during industry fluctuations and times of uncertainty. Read more here.
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White Papers

White Papers
February 16, 2021

Capture Viewers, Anywhere, Everywhere

Social insights provide necessary navigation for data-driven strategy within the fluctuating entertainment industry. Learn how FanFinder360º reveals the interests and passions of entertainment viewers, allowing marketers to analyze fan trends,…
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