March 31, 2021

Google’s FLoCs Take Flight, Ruffling a Few Feathers

Google’s solution to ending third-party cookies promises heightened individual privacy via group targeting, but some critics see it as yet another power consolidation in Google’s methodical, meticulous, and years-long conquering…
March 16, 2021

Not All Social Data is Equal: Active vs Passive Users

Social media gives fans a direct connection to the entertainment they love, providing access and interactions with their most beloved characters, celebrities, and shows. And for brands and publishers looking…
March 10, 2021

Baseball fans prove resilient in providing engagement

Major League Baseball is back in full swing, and after toughing out the pandemic with moderately rising ratings despite significant circumstances, passionate MLB diehards have proven themselves as an invaluable…
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Case Studies

Case Study
February 28, 2017

Playstation Conquesting Lifts Purchase Intent

Using a branded Affinity Answers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season…
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marketingtech affinity answersMedia
February 11, 2021

The Most Important Elements of Customer Segmentation in 2021

We provide marketers with some tips for improving segmentation efficiency and productivity during industry fluctuations and times of uncertainty. Read more here.
January 17, 2021

Neutronian and Eyeota Launch Data Quality Certification Initiative

In an effort to help build a better framework for data compliance and transparency, Affinity Answers has joined data partners Neutronian and Eyeota's certification initiative. Learn more.
December 11, 2020

Affinity Answers Awarded Neutronian Certification Badge

Affinity Answers has received Neutronian certification, proving a commitment to data transparency, and ensuring through rigorous testing that all data is high-quality, compliant, and private. Read more.
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White Papers

White Papers
February 16, 2021

Capture Viewers, Anywhere, Everywhere

Social insights provide necessary navigation for data-driven strategy within the fluctuating entertainment industry. Learn how FanFinder360º reveals the interests and passions of entertainment viewers, allowing marketers to analyze fan trends,…
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