Resources

Blog

Blog
May 5, 2021

Sponsorship Success Requires The Fans, Not The Games

Amidst COVID recovery and political polarization, athlete and brand advocacy has come to the forefront of social priorities, with increasing value placed upon purpose-driven marketing. As fans connect and engage…
Blog
April 28, 2021

Energizing new platforms with old programming

It’s 2021 and decades-old sitcoms are worth multi-million dollar deals. Now-classic sitcoms like Friends, Seinfeld, and The Office are worth 2-3 times the budgets of modern blockbusters. Old programming is…
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Case Studies

Case Study
February 28, 2017

Playstation Conquesting Lifts Purchase Intent

Using a branded Affinity Answers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season…
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Media

marketingtech affinity answersMedia
March 25, 2021

Data Certification and Transparency in the Marketing Ecosystem

Data certification provides marketers with necessary assurances in the quality, cleanliness, collection methods, and ultimately performance of their data. Learn more.
affinity answers talkcmoMedia
February 28, 2021

The Role of Social Media for Marketing Insights

In this world of increasing digital usage, the role of social media for attaining strategic insights becomes even more profound. Learn more.
marketingtech affinity answersMedia
February 11, 2021

The Most Important Elements of Customer Segmentation in 2021

We provide marketers with some tips for improving segmentation efficiency and productivity during industry fluctuations and times of uncertainty. Read more here.
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White Papers

White Papers
February 16, 2021

Capture Viewers, Anywhere, Everywhere

Social insights provide necessary navigation for data-driven strategy within the fluctuating entertainment industry. Learn how FanFinder360º reveals the interests and passions of entertainment viewers, allowing marketers to analyze fan trends,…
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