Resources

Blog

Blog
February 22, 2021

Sponsors are primed to double down on the Madness

After a year’s hiatus, the Madness is back, and it looks like the teams, players, fans, and sponsors couldn’t be happier. NCAA® basketball is a very big deal, and the…
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Case Studies

Case Study
February 28, 2017

Playstation Conquesting Lifts Purchase Intent

Using a branded Affinity Answers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season…
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Media

marketingtech affinity answersMedia
February 11, 2021

The Most Important Elements of Customer Segmentation in 2021

We provide marketers with some tips for improving segmentation efficiency and productivity during industry fluctuations and times of uncertainty. Read more here.
Media
January 17, 2021

Neutronian and Eyeota Launch Data Quality Certification Initiative

In an effort to help build a better framework for data compliance and transparency, Affinity Answers has joined data partners Neutronian and Eyeota's certification initiative. Learn more.
Media
December 11, 2020

Affinity Answers Awarded Neutronian Certification Badge

Affinity Answers has received Neutronian certification, proving a commitment to data transparency, and ensuring through rigorous testing that all data is high-quality, compliant, and private. Read more.
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White Papers

White Papers
February 16, 2021

Capture Viewers, Anywhere, Everywhere

Social insights provide necessary navigation for data-driven strategy within the fluctuating entertainment industry. Learn how FanFinder360º reveals the interests and passions of entertainment viewers, allowing marketers to analyze fan trends,…
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