if they’re into it,
we’ve got it

Our programmatic audiences target whatever your customer is binging, cheering, and following, to remind them what they should be buying.

download full taxonomy ↓  |  contact us

top performing
programmatic & addressable verticals

Not all data is good for everything. Our model uses social data to understand people’s affinities based on their engagements.
So the more engagements, the better our data. The following verticals are where we do our best work, and where you will get your best results.

sports & events

700MM+ engagements / 13 wks
4,000+ entities tracked

450 available segments


1BB+ engagements / 13 wks
7,000+ entities tracked

344 available segments


24MM+ engagements / 13 wks
3,000+ entities tracked

47 available segments


115MM+ engagements / 13 wks
700+ entities tracked

157 available segments


73+MM engagements / 13 wks
1,500+ entities tracked

132 available segments

beauty & cosmetics

50MM+ engagements / 13 wks
1,000+ entities tracked

115 available segments


10MM+ engagements / 13 wks
600+ entities tracked

105 available segments


50MM+ engagements / 13 wks
1,800+ entities tracked

96 available segments


140MM+ engagements / 13 wks
4,000+ entities tracked

154 available segments

three strategies to help you succeed


Identify your next new customer


Beat your competitors at their own game


Target your customer’s passions


affinity answers answers frequently asked questions

We believe in total transparency. We know it is important to you, so it is important to us. Here is a list of answers to all of the most frequently asked questions we have received over the years. If your question isn’t there, just ask!

view FAQ

over 1,500 syndicated segments
and thousands of custom segment possibilities

We track thousands of show entities that are available for custom created segments. Email your requests to audiences@affinityanswers.com

Download our full syndication taxonomy ↓

industry insights


Declining football viewership is temporary, but fans are forever

As the events of 2020 directly affected sports viewership across the board, brands and marketers can leverage a concurrent increase in social media usage to efficiently reach sports audiences outside...


Will 2021 be a programmatic pick-me-up?

2020 didn’t destroy us—it only made us stronger. While certain industries were devastated by the raging COVID-19 pandemic, others flourished, and ultimately all industries faced a forced evolution that only...


New consoles expected to propel video game audience momentum

Video game audiences have seen significant increases over the past few months, and new console releases aim to sustain this massive user base through the holidays. While the highly-anticipated launches...

let us prove it to you


Put us to the test. Want to conquest your competitor or get the most out of an existing media buy or sponsorship? Let us help you extend your reach by delivering your brand to their most passionate audiences.


Contact us anytime at audiences@affinityanswers.com