if they’re into it,
we’ve got it

Our programmatic audiences target whatever your customer is binging, cheering, and following, to remind them what they should be buying.

download full taxonomy ↓  |  contact us

top performing
programmatic & addressable verticals

Not all data is good for everything. Our model uses social data to understand people’s affinities based on their engagements.
So the more engagements, the better our data. The following verticals are where we do our best work, and where you will get your best results.

sports & events

700MM+ engagements / 13 wks
4,000+ entities tracked

450 available segments


1BB+ engagements / 13 wks
7,000+ entities tracked

344 available segments


24MM+ engagements / 13 wks
3,000+ entities tracked

47 available segments


115MM+ engagements / 13 wks
700+ entities tracked

157 available segments


73+MM engagements / 13 wks
1,500+ entities tracked

132 available segments

beauty & cosmetics

50MM+ engagements / 13 wks
1,000+ entities tracked

115 available segments


10MM+ engagements / 13 wks
600+ entities tracked

105 available segments


50MM+ engagements / 13 wks
1,800+ entities tracked

96 available segments


140MM+ engagements / 13 wks
4,000+ entities tracked

154 available segments

three strategies to help you succeed


Identify your next new customer


Beat your competitors at their own game


Target your customer’s passions


affinity answers answers frequently asked questions

We believe in total transparency. We know it is important to you, so it is important to us. Here is a list of answers to all of the most frequently asked questions we have received over the years. If your question isn’t there, just ask!

view FAQ

over 1,500 syndicated segments
and thousands of custom segment possibilities

We track thousands of show entities that are available for custom created segments. Email your requests to audiences@affinityanswers.com

Download our full syndication taxonomy ↓

industry insights


Baseball fans prove resilient in providing engagement

Major League Baseball is back in full swing, and after toughing out the pandemic with moderately rising ratings despite significant circumstances, passionate MLB diehards have proven themselves as an invaluable...


The viewer data that answers the tough questions

Entertainment marketers are often asked tough questions, and sometimes it's difficult to get answers for where, why, and how to reach viewers of particular shows, celebrities, or brands. In the...


Podcast: Data Deep Dive with ANA Marketing Futures

In our data-driven world, almost every aspect of consumer experience can be logged, contributing to an exhaustive amount of insights for marketers to access. As data's role becomes increasingly integral...

let us prove it to you


Put us to the test. Want to conquest your competitor or get the most out of an existing media buy or sponsorship? Let us help you extend your reach by delivering your brand to their most passionate audiences.


Contact us anytime at audiences@affinityanswers.com