if they’re into it,
we’ve got it

Our programmatic audiences target whatever your customer is binging, cheering, and following, to remind them what they should be buying.

download full taxonomy ↓  |  contact us

top performing
programmatic & addressable verticals

Not all data is good for everything. Our model uses social data to understand people’s affinities based on their engagements.
So the more engagements, the better our data. The following verticals are where we do our best work, and where you will get your best results.

sports & events

700MM+ engagements / 13 wks
4,000+ entities tracked

450 available segments


1BB+ engagements / 13 wks
7,000+ entities tracked

344 available segments


24MM+ engagements / 13 wks
3,000+ entities tracked

47 available segments


115MM+ engagements / 13 wks
700+ entities tracked

157 available segments


73+MM engagements / 13 wks
1,500+ entities tracked

132 available segments

beauty & cosmetics

50MM+ engagements / 13 wks
1,000+ entities tracked

115 available segments


10MM+ engagements / 13 wks
600+ entities tracked

105 available segments


50MM+ engagements / 13 wks
1,800+ entities tracked

96 available segments


140MM+ engagements / 13 wks
4,000+ entities tracked

154 available segments

three strategies to help you succeed


Identify your next new customer


Beat your competitors at their own game


Target your customer’s passions


affinity answers answers frequently asked questions

We believe in total transparency. We know it is important to you, so it is important to us. Here is a list of answers to all of the most frequently asked questions we have received over the years. If your question isn’t there, just ask!

view FAQ

over 1,500 syndicated segments
and thousands of custom segment possibilities

We track thousands of show entities that are available for custom created segments. Email your requests to audiences@affinityanswers.com

Download our full syndication taxonomy ↓

industry insights


Tokyo Olympics Provide Huge Outreach Opportunities…If They Occur

The Tokyo Olympics are set to start in just under three months despite Japan’s skyrocketing Covid cases and declared state of emergency. As nationwide hesitation for the games heats up,...


How publishers are sustaining 2020’s gaming momentum

E3 is back, and though virtual, hopes to pack enough pizazz to invigorate the industry and sustain record gaming audiences. Last year’s surge in gaming saw increased engagement times across...


Energizing new platforms with old programming

It’s 2021 and decades-old sitcoms are worth multi-million dollar deals. Now-classic sitcoms like Friends, Seinfeld, and The Office are worth 2-3 times the budgets of modern blockbusters. Old programming is...

let us prove it to you


Put us to the test. Want to conquest your competitor or get the most out of an existing media buy or sponsorship? Let us help you extend your reach by delivering your brand to their most passionate audiences.


Contact us anytime at audiences@affinityanswers.com