Buyer-Driven Brand Growth starts right here. Take the guesswork out of building audiences based on someone else’s data and instead, put the power of your existing buyers to work to identify new target audiences. We have developed a software suite to provide the cure for today’s complex marketing challenges with a solution that diagnoses which investments are working and which are not, identifies new target segments with emotional alignment to your brand and delivers those recommendations to you in an easy-to-use product to execute against your brand goals. The result is a new level of control and confidence in your brand investments.
Strategize with the BrandCure™ Suite
Audit and align media, audience, creative and content with your advertising goals.
A comprehensive solution that provides a cure for today’s biggest marketing challenges by measuring a brand’s relevance against its media, audience, content and creative.
Planning with AudiencePlanner™
An insights, planning, and targeting product to prescribe new audience segments and channels for creative, content or sponsorships
Using engagement data from more than 50,000 brands, we apply predictive modeling to identify attributes unique to your buyers that you can leverage to grow your brand. Key attributes include behavior towards other brands, media and entertainment.
Activate with Audience Segments
Target your category buyers across product segments to build purchase intent using your own custom buying platform or through any DMP/DSP partners.
The first-party and third-party segments we build are available to be executed in most programmatic platforms. There are more than 2,000 syndicated third-party segments already available in a variety of verticals. We also custom build audiences for your specific campaign needs.