The next wave of
TV targeting is here

Social powered advanced TV activation delivers your brand directly to the fans of the top shows.

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Our data is anchored on PII, enriched with social engagements, and backed by Neutronian Certification for privacy, quality, and transparency.

Other TV data providers model against smaller sample sizes and passive viewership. Affinity Answers captures the active engagement of each shows enormous social fan bases - powered by the world’s largest continuous study of social engagement between people and the TV they love

Benefits of Affinity Answers Advance TV Data

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More for Less

Scale your TV targeted reach across any channel and increase reach online at a fraction of the price.

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Household Level Data

Gives you better insight into who is watching and who is most likely to also watch.

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Activate Passionate Fans

We capture the active engagers of both brands and shows - increasing affinity and increasing purchases and lifetime value.

Top Platforms, Advertisers & Categories

Advanced TV Platforms

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Advertisers

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Categories

Travels, Cruises, & Resorts
Travels, Cruises, & Resorts
Streaming Video
Streaming Video
Rideshare
Rideshare
Gaming & Entertainment
Gaming & Entertainment
Food Delivery
Food Delivery
Health & Fitness
Health & Fitness
Food & Bev
Food & Bev
Hobbies & Interests
Hobbies & Interests

Top Performing Segments

Affinity Answers > Interest > Hobbies & Interests > Arts & Crafts / 19,000,000
Affinity Answers > Interest > Hobbies & Interests > Car Culture and Gearheads / 10,000,000
Affinity Answers > Interest > Hobbies & Interests > Cooking / 19,000,000
Affinity Answers > Interest > Hobbies & Interests > Cycling & Mountain Biking / 9,400,000
Affinity Answers > Interest > Hobbies & Interests > DIY Auto Repair and Maintenance  /  6,900,000
Affinity Answers > Interest > Hobbies & Interests > DIY Home Improvement  /  6,400,000
Affinity Answers > Interest > Hobbies & Interests > Eco-Friendly  /  6,400,000
Affinity Answers > Interest > Hobbies & Interests > Expecting Baby /  4,600,000
Affinity Answers > Interest > Hobbies & Interests > Fishing /  7,000,000
Affinity Answers > Interest > Hobbies & Interests > Fitness /  13,000,000
Affinity Answers > Interest > Hobbies & Interests > Fitness /  13,000,000
Affinity Answers > Interest > Hobbies & Interests > Gardening /  22,000,000
Affinity Answers > Interest > Hobbies & Interests > Golf /  8,400,000
Affinity Answers > Interest > Hobbies & Interests > Healthy Living /  3,400,000
Affinity Answers > Interest > Hobbies & Interests > Hunting /  6,900,000
Affinity Answers > Interest > Hobbies & Interests > Jogging & Running /  22,000,000
Affinity Answers > Interest > Hobbies & Interests > Lawn Care /  7,400,000
Affinity Answers > Interest > Hobbies & Interests > Movie Goers /  7,600,000
Affinity Answers > Interest > Hobbies & Interests > Parenting /  20,000,000
Affinity Answers > Interest > Hobbies & Interests > Photography /  14,000,000
Affinity Answers > Interest > Hobbies & Interests > Reading & Literature /  26,000,000
Affinity Answers > Interest > Hobbies & Interests > Skiing & Snowboarding /  4,900,000
Affinity Answers > Interest > Hobbies & Interests > Surfing & Water Sports /  9,700,000
Affinity Answers > Interest > Hobbies & Interests > Swimming /  9,900,000
Affinity Answers > Interest > Hobbies & Interests > Travel Enthusiasts /  2,900,000
Affinity Answers > Interest > Hobbies & Interests > Wedding Planning /  12,000,000
Affinity Answers > Interest > Hobbies & Interests > Yoga /  9,900,000
Affinity Answers > Interest > Hobbies & Interests > Zumba /  4,700,000

New Study Confirms Social Affinity Data Drives Higher Lifetime Customer Value

Independent data analysis firm Neutronian conducted a study to identify the value of customers based on affinity. The results confirm what marketers have thought for years: there is a demonstrable lift in purchase behavior, value of purchase, and lifetime customer value by high-affinity purchasers compared to low-affinity consumers.

Increases In High-Affinity Buyers By Segment

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Food & Beverage
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Facial Care & Makeup
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High Affinity Drives Higher Purchases

New study from Neutronian confirms customers with higher affinity towards products have higher purchase frequency and total value.

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