Is Super Bowl Advertising Worth It?
With a price tag of $5.5 million for a 30-second spot in the upcoming Super Bowl, agencies and brands try to do everything possible to amplify the brand messages before, during and after those precious 30 ticks. But not all of them have access to the tools that would maximize their reach on social media platforms.
For example, if they missed how brands relate to one another through the interaction of their respective social audiences, they might have learned that some brands are not even a good fit for the Super Bowl.
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