‘Likes’ aren’t the value of social

By February 16, 2017March 10th, 2017Media

Why active social engagement and mutual affinity matter to brand marketers; a Q&A with Sree Nagarajan in BizReport:  

Only mutual affinity – your brand’s fans liking a TV show, for example, and in turn, enough of that TV show’s fans liking your brand – is the key to identifying a brand’s most qualified addressable audiences. Read more: