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 Use Cases

From planning to production to promotion, marketers and insights experts are often asked difficult questions. Identifying trends in fan behavior, from the brands they love to the places they frequent, provides necessary fuel for data-led strategy and answers to important questions.

How can I segment a celebrity’s fan base? What common interests do genre fans share? Which brands make ideal sponsorship opportunities? Where can I best reach my fans or those like them? The following use cases show some of the many ways FanFinder360º can assist in research.