Use Cases

Understanding Genre Fans

Creating a 360º picture of a horror movie fan

Situation

By knowing how audiences of particular genres engage with their favorite content online, new and upcoming properties can be created and marketed more effectively. Identifying the brands and channels most in line with horror movie fans creates a better dialog between a new horror vehicle and its prospective viewers.

Question

How can I better understand the fan base(s) of a particular genre?

Answer

When viewing the social engagement data of horror genre fans, several key insights become apparent.

Conclusion

Discovering the interests, brands, and channels most relevant to horror movie fans allows for more effective media planning and messaging. When creating or marketing new and upcoming horror properties, it’s important to understand the behavior and habits of genre regulars, as they will be the ones most actively sharing and engaging with your content.

More use cases