don’t just take our word for it
case studies

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objective

finding your next new customer

approach

Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better predictors of future purchase intent.

Prior behavior means nothing if it isn’t an indicator of future results.

result

Affinity Answers segments were able to identify user’s future purchase intent 55% higher on average than the leading prior-purchase based provider.

objective

conquest your competitor

approach

Gaming challenger was getting beat up by Sony, especially during the holiday season. They believed they had a better offering at a better price, but they were just being outspent. Affinity Answers built audience segments based on their competitor’s top games and platform to allow the challenger to get out in front of those most likely to buy this holiday season.

result

A study by Nielsen Vizu showed a 9.1% lift in their competition’s likelihood to purchase against a control during the same time period. Game Over.

objective

amplifying entertainment partnerships

approach

A major cosmetic brand was looking to get more bang from their sponsorship buck. They knew Katy Perry was the right fit for their brand, they just weren’t seeing enough of her faithful fall into the fold. Because of Affinity Answers deep understanding of celebrities and entertainment, they built composite audiences that targeted cosmetic lovers who were also Katy Perry Fans.

result

Affinity Answers was able to deliver cosmetics crazy Katy fans in droves and in the process increased the campaign’s AVOC rates to 70%, nearly double their prior average. ROAR!