case study
stealing from the QSR competition
brand challenge
QSR wanted to create a conquest plan that would take advantage of their regional advantages against larger brands along with competitive advantages against smaller players.
affinity answers’ solution
We created a competitive list of both national & regional competitors by brand. We scored each user based on their affinities vs each competitor and established 2 categories: Taste Explorers and Switchers.
brand results
Our client set aggressive KPIs based on benchmarks for campaigns that targeted actual customers – Store Visit Lift and Cost Per Score Visit Lift. Affinity Answers’ custom solution was able to increase total store visit lifts across both segments while decreasing the cost.
case study
amplifying partnerships and passions
brand challenge
A major cosmetic brand was looking to get more bang from their sponsorship buck. They knew Katy Perry was the right fit for their brand and wanted to bring more of her faithful into the fold.
affinity answers’ solution
Affinity Answers helped them create audiences that targeted specific makeup categories, along with the Katy Perry faithful, thus capitalizing on their sponsorship while efficiently targeting those interested in their brand.
brand results
We were able to deliver cosmetics-crazy Katy fans in droves, and in the process increased their campaign’s Video Completion Rates to 70%.
case study
david conquests goliath
brand challenge
A gaming challenger was getting beat up by Sony. They believed they had a better offering at a better price.
affinity answers’ solution
Affinity Answers helped the gaming brand identify and influence future-purchase intent during the crowded holiday season, enabling them to get their message in front of Sony’s key audience.
brand result
Study by Nielsen Vizu showed a 9.1% lift in their competitor’s audience likelihood to purchase their brand during the holiday season.
case study
finding your next new customer
brand challenge
Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better predictors of future purchase intent.
Prior behavior means nothing if it isn’t an indicator of future results.
brand result
Affinity Answers’ segments were able to identify a user’s future purchase intent 55% higher on average than the leading prior-purchase based provider.
