don’t just take our word for it
TRUSTED BY
objective
finding your next new customer
approach
Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better predictors of future purchase intent.
Prior behavior means nothing if it isn’t an indicator of future results.
result
Affinity Answers segments were able to identify user’s future purchase intent 55% higher on average than the leading prior-purchase based provider.
objective
conquest your competitor
approach
Gaming challenger was getting beat up by Sony, especially during the holiday season. They believed they had a better offering at a better price, but they were just being outspent. Affinity Answers built audience segments based on their competitor’s top games and platform to allow the challenger to get out in front of those most likely to buy this holiday season.
result
A study by Nielsen Vizu showed a 9.1% lift in their competition’s likelihood to purchase against a control during the same time period. Game Over.
objective
amplifying entertainment partnerships
approach
A major cosmetic brand was looking to get more bang from their sponsorship buck. They knew Katy Perry was the right fit for their brand, they just weren’t seeing enough of her faithful fall into the fold. Because of Affinity Answers deep understanding of celebrities and entertainment, they built composite audiences that targeted cosmetic lovers who were also Katy Perry Fans.
result
Affinity Answers was able to deliver cosmetics crazy Katy fans in droves and in the process increased the campaign’s AVOC rates to 70%, nearly double their prior average. ROAR!
