Although the official end to summer isn’t until September 22, Labor Day weekend is our unofficial marker. Just take a stroll through any grocery store or pharmacy. You’ll find that beach balls and sunscreen have been replaced with Halloween candy and pumpkin decor. By next month, Thanksgiving and Christmas merchandise will likely be on the shelves. Tis the season for predictive analytics to help define audience targeting.
While the average consumer is still transitioning from summer to fall, CPG marketers have been planning their holiday campaigns for several months. We can expect that budgets for these campaigns are final, but there will be room for optimizations and incremental spend. Using social affinity as a recommendation engine, AffinityAnswers can predict the content (site-level, genre, or YouTube channels) that will best resonate with consumers of thousands of Food & Beverage brands.
Let’s take a look at how these holiday favorites can power smarter media optimizations using signals from social affinity. The below chart compares and ranks each digital property by the focus brand.