New 3^rd-party Holiday segments available via ODC

Here at Affinity Answers, we specialize in creating audience segments. But not just any audiences – these are audiences with a predicted high likelihood to engage with a brand, event, show, team or celebrity. We do this by collecting billions of active, social engagements, then use this data to discover audience affinities. Our powerful AI marketing tools allow us to use predictive analytics in order to understand past, present and future buying behavior. The result is predictive branding, the latest evolution of programmatic advertising.

Ready or not (professionally and personally), the holiday season begins in earnest next week. We know you’ve “been good” and completed your holiday campaign planning, but even the best media plans sometimes have scaling or pacing issues. To help you reach the right audience, Affinity Answers has created seven holiday segments: Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Christmas, New Years, and Hanukkah to complement our 1,500 other segments covering many categories: auto, CPG, retail, finance, travel, TV, radio, print, music, movies, sports, games, celebrities, etc.

To sculpt these holiday segments, we aggregated the social affinity audiences of dozens of brands relating to each of the specific holidays. For instance, the Thanksgiving segment contains brand audiences such as Butterball and Macy’s, where Christmas segment is made up of audiences of Christmas movies, TV shows and Christmas-related brands.

All the above 3rd-party audiences are available via our partner, Oracle Data Cloud, and can be purchased directly from your DSP or digital buying platform; just search “Affinity Answers” to find our branded segments. Additionally, we can tailor bespoke audiences for you for any future programmatic campaigns.

If you would like help strategizing which affinity segments will work best for your next campaign, including your holiday efforts, simply email us at audiences@affinityanswers.com.  We’ll help you select the best segments for your campaign goals.