As summer comes to a close, back-to-school and holiday campaigns will be found among our favorite digital content. It is crucial for Beauty & Cosmetics brands to align with these major events. With a surge in YouTube makeup tutorials and Instagram beauty influencers, finding innovative targeting solutions is key when competing for market share.

How familiar are you with your target audience segments? Uncovering programmatic audiences who best align with a brand’s strategy is a challenge. As a solution, we recently released ActivationPlanner. This audience planning tool equips programmatic teams with a simple way to search, build and provision niche audience segments for their brands.

Let’s take a look at upcoming seasonal events: Back-to-School and Holiday Parties / New Years Eve. Below you will see how Affinity Answers’ prepackaged Beauty & Cosmetics and Lifestyle audience definitions can be thoughtfully combined to fulfill audience targeting needs.

Back-to-School Audience: Politically active students who believe reducing their environmental footprint will lead to macro changes. At the core of their beliefs is minimalism, which is reflected in their overall style.

Holiday Parties & New Years Eve Audience: Females who keep up with the latest trends in beauty and fashion. They find inspiration from social media influencers, make a statement with their makeup style and love to travel.

Once an audience is defined, the near real-time nature of the tool allows for quick RFP responses and campaign activation. This includes reach estimations from Oracle Data Cloud and/or LiveRamp and a “build audience” option—both just a click away.

The current version of ActivationPlanner includes prepackaged Beauty & Cosmetics audience definitions that can be combined with Lifestyles. Next available audiences via ActivationPlanner are from Gaming & E-sports and Automotive verticals—stay tuned!

To schedule your demo and free trial of ActivationPlanner, please email us at