Affinity Answers is proud to announce that we have been named an Oracle Data Cloud Premier Data Provider. What does that mean? Well, basically, that we are the best. Kidding. Well, sort of.

Oracle started this unique and prestigious program to identify certain partners within its marketplace who have consistently demonstrated data accuracy and transparency in their data assets and brought new and differentiated solutions to market across applications and use cases.

As a marketing data science company focused on the delivery of programmatic audiences, we are constantly looking for new and innovative ways to solve our Clients toughest marketing challenges. And Oracle has always been an invaluable partner in our search.

We are seeing vast increases in product commoditization across categories, increases in available distribution and marketing channels, and sharp declines in product loyalty. Partnering with Oracle’s best in class data, we have been able to create unique offerings to help our Clients find and target their next new customer, conquest their competitors, and leverage the full power of social media to enhance and amplify their sports and entertainment sponsorships. Key strategies enabling our Clients to continue filling their funnels and stay ahead of the growth curve.

We are excited about the future of programmatic, our continued partnership with Oracle, and our introduction into the Premier Data Provider program.

For more information about Affinity Answers or their partnership with Oracle, visit affinityanswers.com/blog.