A Little Insight into our Big Data

Mar 25, 2013

A Little Insight into our Big Data

Here is a behind the scenes look at a few of our numbers.  It is a massive challenge to capture and organize our data as there are few to no rules saying big data must be static. In fact, it is constantly changing.  Two components which we maintain weekly are the categories or buckets which we use to organize our affinity points and the other is fan engagement.

As of March 25th we tracked 3325 different categories across 10 different social media affinitiy “verticals”, containing over 35,000 individual entities.

Colligent Tracked Categories as of March 25th

Type
Categories
Count
Brands 
25  
8,784
TV
251  
2,358
Digital
67  
3,559
Local Entities
714  
4,191
Music
2082  
7,392
Apps & Games
43  
900
Movies
15  
918
Books
26  
78
Sports
90  
537
Celebrities
12  
6,367
Total 
 3325
35,084


We also monitor social media engagement rates for all affinity points.  Here is the composite breakdown showing the engagement of all tracked affinities.


Colligent Engaged Social Media Fans as of March 25th


Engaged Fan Count
Last Week
This Week
%Total
%Total
100K + 
2.41%
2.45%
50K – 100K 
4.62%
4.38%
10K – 50K 
25.06%
27.06%
5K – 10K 
15.93%
16.47%
1K – 5K 
34.19%
34.90%
<1K 
17.78%
14.73%
TOTAL 
100.00%
100.00%

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