Case Study: Dunkin’
Affinity Target
Finds and Drives New Users for Dunkin’
Opportunity
Identify switchers and potential new buyers based on certain taste profiles.
Data Approach
- TrueAffinity Social Graph identified high affinity behavior towards local/regional competition AND Dunkin’ to identify Switchers.
- TrueAffinity Social Graph identified people who are willing to explore new things - across fashion, food, technology, and more to identify Taste Explorers
Results
Affinity Answers data was able to
increase sales while decreasing cost per acquisition
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