Case Study:
Dunkin’

Jan 31, 2023

Case Study:
Dunkin’

DunkinCup

Affinity Target
Finds and Drives New Users for Dunkin’

Opportunity
Identify switchers and potential new buyers based on certain taste profiles.

Data Approach

  1. TrueAffinity Social Graph identified high affinity behavior towards local/regional competition AND Dunkin’ to identify Switchers.

  2. TrueAffinity Social Graph identified people who are willing to explore new things - across fashion, food, technology, and more to identify Taste Explorers

Results

ResultsDunkinChart05

Affinity Answers data was able to
increase sales while decreasing cost per acquisition

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