Case Study:

Jan 31, 2023

Case Study:


Affinity Target
Finds and Drives New Users for Dunkin’

Identify switchers and potential new buyers based on certain taste profiles.

Data Approach

  1. TrueAffinity Social Graph identified high affinity behavior towards local/regional competition AND Dunkin’ to identify Switchers.

  2. TrueAffinity Social Graph identified people who are willing to explore new things - across fashion, food, technology, and more to identify Taste Explorers



Affinity Answers data was able to
increase sales while decreasing cost per acquisition

Discover the power of Data-Driven Insights
with Affinity Answers

Schedule a demo today and see how our data can transform the way you go to market.

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