Finds and Drives New Users for Dunkin’
Identify switchers and potential new buyers based on certain taste profiles.
- TrueAffinity Social Graph identified high affinity behavior towards local/regional competition AND Dunkin’ to identify Switchers.
- TrueAffinity Social Graph identified people who are willing to explore new things - across fashion, food, technology, and more to identify Taste Explorers
Affinity Answers data was able to
increase sales while decreasing cost per acquisition
Discover the power of Data-Driven Insights
with Affinity Answers
Schedule a demo today and see how our data can transform the way you go to market.