Why are Branded Retail segments on the rise?

May 24, 2023

Why are Branded Retail segments on the rise?

As retail continues to battle in 2023, marketers are looking for better ways to attract current and potential customers. Branded Retail segments give marketers the flexibility to showcase their best promotions and product categories where they know they will be the most competitive.

Branded Retail Audiences are seeing a big resurgence in 2023. To date we have seen a 600% increase in branded retail segments over generic retail segments.

Unlike generic retail audiences, Branded Retail Audiences give advertisers the unique opportunity to find scale but also more specific relevance to their individual customer. Whether you are looking to increase loyalty or poach business from your closest competitors, Branded Retail audiences identify most likely future customers.

Affinity Answers Advanced TV and Programmatic segments specialize in delivering targeted reach at scale. Powered by the largest continuous study of social behavior in the world, our data identifies positive, active brand engagement.  And now we have access to Instagram and TikTok engagement, giving us the best access to the youngest and most active buyers on the market.


Hottest Segments

Branded Data >> Affinity Answers >> Brands >> Retail >> Overstock.com

Branded Data >> Affinity Answers >> Brands >> Retail >> Vistaprint

Branded Data >> Affinity Answers >> Brands >> Retail >> Petsmart

Branded Data >> Affinity Answers >> Brands >> Retail >> Pandora Jewelry

Branded Data >> Affinity Answers >> Brands >> Retail >> Abercrombie & Fitch

Branded Data >> Affinity Answers >> Brands >> Retail >> Amazon.com

Branded Data >> Affinity Answers >> Brands >> Retail >> DoorDash

Branded Data >> Affinity Answers >> Brands >> Retail >> Dollar Tree

Branded Data >> Affinity Answers >> Brands >> Retail >> Whole Foods

Branded Data >> Affinity Answers >> Brands >> Retail >> Wayfair

Branded Data >> Affinity Answers >> Brands >> Retail >> CVS Pharmacy

Branded Data >> Affinity Answers >> Brands >> Retail >> Marshalls

Branded Data >> Affinity Answers >> Brands >> Retail >> Walgreens

Branded Data >> Affinity Answers >> Brands >> Retail >> Walmart

Branded Data >> Affinity Answers >> Brands >> Retail >> Tiffany & Co.

Branded Data >> Affinity Answers >> Brands >> Retail >> AmazonFresh

Branded Data >> Affinity Answers >> Brands >> Retail >> Dillard's

Branded Data >> Affinity Answers >> Brands >> Retail >> IKEA

Benefits of Affinity Answers Advanced TV Data

MoreForLessIcon

More
for Less

Scale your TV targeted reach across any channel and increase reach online at a fraction of the price.

HouseholdLevelDataIcon

Household
Level Data

Gives you better insight into who is watching and who is most likely to also watch.

ActivatePassionateFansIcon

Activate
Passionate Fans

We capture the active engagers of both brands and shows - increasing affinity and increasing purchases and lifetime value.

Find Affinity Answers segments in any DSP and our Advanced TV segments in LiveRamp - or contact us anytime at audiences@affinityanswers.com

Related Posts

Case Study:
TV & Entertainment

Driving A W K W A F I N A to #1 Using TrueAffinity Data Graph, Comedy Central was able to construct a comprehensive media plan based on the behavioral data of close fans and viewers. By reviewing and discovering...

Case Study:
Neutronian

Performance Case Study Problem Statement In the evolving landscape where third-party cookie based campaign targeting wanes, cookieless targeting options are being sought out by brands and agencies but not all solutions are equal when it comes to their effectiveness. The...

Case Study:
QSR

Finding and Driving New Users for Dunkin' With the holiday season in full swing, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people...