the next wave
of TV targeting
is here

Target the biggest fans of your brand,
now on TV.

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top performing addressable verticals

Not all data is good for everything. Our model uses social data to understand people’s affinities based on their engagements.
So the more engagement, the better our data. The following verticals is where we do our best work, and where you will get your best results.

retail

140MM+ engagements / 13 wks
4,000+ entities tracked

154 available segments

events

22MM+ engagements / 13 wks
755 entities tracked

34+ available segments

politics

115MM+ engagements / 13 wks
700+ entities tracked

157 available segments

automotive

73MM+ engagements / 13 wks
1500+ entities tracked

132 available segments

beauty & cosmetics

50MM+ engagements / 13 wks
1,000+ entities tracked

115 available segments

restaurants

10MM+ engagements / 13 wks
600 entities tracked

105 available segments

the affinity answers
addressable TV data benefits

Loyalty is a goner. Active fan engagement is a better indicator of actual interest in a brand. While other data providers model against past purchasers, our model is based on Active Fan Engagement.

Most models use data at a category level. Broad interest buckets that almost everyone falls into. Our data is at a brand level. Giving you better targeting, insight, and control.

Social data sees fans at an individual level, not a household level. Giving you better insight into who is watching and who is most likely to also watch.

The options are endless. Get access to bespoke segments with same business day response.

AAAFAQ

affinity answers answers frequently asked questions

We believe in total transparency. We know it is important to you, so it is important to us. Here is a list of answers to all of the most frequently asked questions we have received over the years. If your question isn’t there, just ask!

view FAQ

let us prove it to you

 

Put us to the test. Our addressable data helps brands extend their relevant reach, steal share from their competition, and amplify their sponsorships. Let us help you deliver your brand to its most passionate audiences.

 

Contact us anytime at audiences@affinityanswers.com