Buyer-Driven Branding is giving marketers greater control over their brand's performance.

Founded on the core principle that branding must become more effective in the increasingly complex marketing environment, leading brands and agencies rely on Affinity Answers to architect their Buyer-Driven Branding strategies. Through the use of sophisticated machine learning algorithms, Affinity Answers is able to deliver predictive recommendations of key buyer segments derived from 400 million consumers world-wide. These are buyers of specific brands that exhibit characteristics and expressed interests in content, pop culture, events, etc. that marketers can utilize to isolate and target their earned and paid marketing campaigns against.

Leadership Team

Sree Nagarajan


Sree is a software engineer by training. His previous experience includes product management, professional services, and field sales roles in various enterprise software and services companies. Early in the evolution of social networks, Sree was fascinated by how much emotional affinity data was becoming publicly available. His passion for marketing analytics and the emergence of this social data led him to found AffinityAnswers with a mission to aggregate this information and make it useful for content and brand marketers.

Mahesh Narayanan

GM, Activation

Mahesh has an inquisitive nature about pretty much anything involving technology. Mahesh is known for his infectious enthusiasm and his drive to delight customers. He brings over 20 years of software experience building products in email marketing and search marketing at Yahoo! and Mahindra Satyam. Mahesh has a Masters in Computer Science from Iowa State University, in addition to being an IIT Mumbai graduate.

Allison Trebon

Manager, Operations and Partner Integration

Allison brings a wealth of experience in digital marketing and advertising to her role in managing overall client and partner experiences with Affinity Answers.  This includes optimization of the company’s expansive brand and product taxonomy, primary liaison between the Affinity Answers product team and DMP/DSPs and directly consulting with clients on campaign strategy and custom audience needs.  Prior to joining Affinity Answers, Allison was with the digital advertising company, Undertone.  She is a graduate of New York’s Iona College.


Pradeep Singh

Chairman, Aditi & Founder, Talisma

Pradeep founded several companies – Aditi Technologies in 1994, which spun off Talisma a CRM software provider which was sold and then Aditi Staffing. He now serves as CEO for VidyaNext an online education provider in India.. Prior to VidyaNext and Aditi, Pradeep held several management positions at Microsoft, including GM of the Windows 95 Mobile Services, Office Excel, and Encarta groups.

Jack Klues

Retired Chairman, VivaKi

Jack is widely regarded within the global media industry as a true visionary. From founding VivaKi within Publicis Groupe in 2008 as a means to provide best-in-class solutions across all screens, technology and media; to expanding the reach, research, tools and executive development within Starcom MediaVest Group and ZenithOptimedia as chairman of Publicis Groupe Media, Jack has been a key architect of digital development and transformation for Publicis. In his storied 35-year career, Jack has earned numerous industry honors, including Media Person of the Year from the Festival of Media, Mediaweek’s Media Director of the Year and an Advertising Age Media Maven.

John Bess

Former General Manager, Procter & Gamble

John brings incredibly deep expertise in branding and consumer behavior from his executive role as a VP/GM overseeing some of P&G’s largest US and global businesses. His passions include innovation and developing transformational business strategies.


Sam Decker

Co-Founder & Executive Chairman, Clearhead

Sam’s experience spans two-and-a-half decades, for startups and Fortune 50 companies across roles in marketing, product development, business development, and chief executive leadership. Sam was founder and CEO of Mass Relevance, prior to the company merging with Spredfast in 2014 to become the world’s largest social marketing company (Sam now serves on the Board). Prior to starting Mass Relevance, Sam managed Dell’s consumer web site, growing online revenue to $3.5B, and then served as the founding CMO for Bazaarvoice. Today Sam is a company growth advisor, angel investor, and board member.

Jay Rampuria

Executive Vice President of Global Business and Corporate Development, ITWP Group

With nearly 20 years of leadership experience between Early Stage / Venture and Private Equity Backed Companies (RightNow, Island Data, Intelliseek/BuzzMetrics, Unmetric, and ITWP) as well as Large Enterprise Organizations (EDS, Nielsen, McKinsey, and Accenture), Jay brings considerable senior commercial expertise in advertising, digital, social media, and text analytics, having partnered with some of the world’s largest Brands and Agencies.

Jay is currently Executive Vice President of Global Business and Corporate Development for the ITWP Group (Toluna and Harris Interactive Europe).  Previously Jay was Global Head of Client Development at Unmetric.  Prior to Unmetric, Jay was a Partner within the Accenture Interactive business unit and before that helped to found and lead the Americas’ Sales and Account Management organization for NM Incite (a JV between Nielsen and McKinsey).