How Group Dynamics Inform Purchase Decisions

May 5, 2022

How Group Dynamics Inform Purchase Decisions


New report uncovers role of
group dynamics in purchase decisions

In this month’s report, we follow up on Data Modeling is the Future by detailing the power of groups on decision making. As marketers pivot strategies to prepare for a cookie-less future, modeling paves the way by allowing for targeting accuracy, scale, and privacy. Group dynamics and cohorts play a powerful role, and understanding these dynamics is the key to unlocking a powerful new strategy.

Related Posts

NQI Ratings Rank Affinity Answers #1 (again)

Affinity Answer tops the top 250 in newest Neutronian Report The NQI Transparency Ratings have been released and Affinity Answers is ranked #1 out of the top 250 data suppliers in the industry. NQI Transparency ratings take into account consent,...

Data Modeling is the Future

Data Modeling will defeat the Cookie-pocalypse You could say that data modeling has been the future for quite a while. The ability to organize vast numbers of people into targetable groups based on any interest, behavior, or demographic is remarkable....

High Affinity = Higher Sales Lift and Frequency

A new study from Neutronian confirms value of Affinity-based modeling It seems pretty obvious, right? The more people like certain products or services, the more likely people are to buy those products or services. When people really like certain products...