Restaurants are back, but not all of their customers are lining up.

Reopening Blog-02-pichi

Restaurants are back!

After a very long, well let’s just call it an off-season, restaurants are back in a big way. The league is filled with all the familiar Restaurants, but the lineups have changed a bit.

In this week’s issue of Restaurant Insider we are going to dive into the stats to figure out which diners are restaurant’s MVP’s, the diners who have fallen off of pre-COVID form, and the ones who are most likely headed towards an epic second half of the season.

Using Affinity OnTrack, a specialized platform to understand the impact of persona-level visitation to restaurants, we are able to give restaurant marketers access to understand, target, and track any audience across their competitive set.

Without further ado, let’s play ball.

Mixed performances as restaurants climb back from COVID-19

Much has been written about the restaurant industry throughout a two year pandemic which has proven to be as unrelenting as it has been unpredictable. And yet, through it all, restaurants have persisted. For the best in the industry, extreme adversity has brought about much needed innovation, wage increases, and a renewed sense of customer-first…

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Round 1: If the children are our future, it looks like the future is Applebees.

In this three part series we are breaking down audience visitation from 8 of the most popular Casual Restaurant chains in the business. Affinity OnTrack, a specialized platform to understand the impact of persona-level visitation to restaurants, helps us understand who goes where and why that matters so much in this industry.  We start with…

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