Mixed performances as restaurants climb back from COVID-19

Climbing Back Blog-03

Much has been written about the restaurant industry throughout a two year pandemic which has proven to be as unrelenting as it has been unpredictable. And yet, through it all, restaurants have persisted. For the best in the industry, extreme adversity has brought about much needed innovation, wage increases, and a renewed sense of customer-first focus and service. Restaurants across the industry, from classic QSR to family dining, have embraced the need for updated tech stacks, single-customer views, loyalty, and delivery.

In our “Climbing back from COVID-19” series we are going to track the increases and decreases of diner visitation across the Restaurant industry. More importantly, because we have Affinity OnTrack, a specialized platform to understand the impact of persona-level visitation to restaurants, we will look at which specific profiles of diners are coming back, which diners are switching, and which diners are staying away.

To kick us off, we compared all visitation data from 1st quarter 2019 to 1st quarter 2022 to see which key restaurants are back to their pre-COVID form, and which ones have a hill yet to climb.

Restaurants are back, but not all of their customers are lining up.

Restaurants are back! After a very long, well let’s just call it an off-season, restaurants are back in a big way. The league is filled with all the familiar Restaurants, but the lineups have changed a bit. In this week’s issue of Restaurant Insider we are going to dive into the stats to figure out…

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Round 1: If the children are our future, it looks like the future is Applebees.

In this three part series we are breaking down audience visitation from 8 of the most popular Casual Restaurant chains in the business. Affinity OnTrack, a specialized platform to understand the impact of persona-level visitation to restaurants, helps us understand who goes where and why that matters so much in this industry.  We start with…

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