Mixed performances as restaurants climb back from COVID-19

Climbing Back Blog-03

Much has been written about the restaurant industry throughout a two year pandemic which has proven to be as unrelenting as it has been unpredictable. And yet, through it all, restaurants have persisted. For the best in the industry, extreme adversity has brought about much needed innovation, wage increases, and a renewed sense of customer-first focus and service. Restaurants across the industry, from classic QSR to family dining, have embraced the need for updated tech stacks, single-customer views, loyalty, and delivery.

In our “Climbing back from COVID-19” series we are going to track the increases and decreases of diner visitation across the Restaurant industry. We will look at which specific profiles of diners are coming back, which diners are switching, and which diners are staying away.

To kick us off, we compared all visitation data from 1st quarter 2019 to 1st quarter 2022 to see which key restaurants are back to their pre-COVID form, and which ones have a hill yet to climb.

Data-driven Restaurant marketing has arrived

Data will change Restaurant marketing forever. For the better or for the worse is up to you. Data has become the great equalizer in marketing. It can extend reach, budgets, awareness, and when really mastered, relevance. It gives the smallest brand the chance to excel and puts the largest brands in the crosshairs. In our…

Read More

Restaurants are back, but not all of their customers are lining up.

Restaurants are back! After a very long, well let’s just call it an off-season, restaurants are back in a big way. The league is filled with all the familiar Restaurants, but the lineups have changed a bit. In this week’s issue of Restaurant Insider we are going to dive into the stats to figure out…

Read More