Data brings us closer to consumers, allowing us to understand their behavior, passions, shared interests, and mutual affinities across brands and entities, resulting in deeper, more meaningful connections with current, past, and future customers. As data’s role in marketing strategy continues to expand and evolve, we’ve adapted our approach to now deliver clients transformational data in four unique offerings, available as standalone products or optimized together as a full marketing and insights suite.
Physical traffic is back in a big way. Longitudinal customer segmentation tracking with OnTrack offers unprecedented access to physical location visits at segmentation level to better gauge effects of promotions while better understanding your competitors’ audience behaviors. A must for restaurant and retail marketers, OnTrack provides comprehensive and real-time data to better activate your customer segmentations based on actual behavior and trends. Macro events like the current pandemic and ever-changing trends consistently affect customer behavior and OnTrack provides a full view for agencies and brand marketers to better anticipate and react as the world returns to brick and mortar.
Previously known as FanFinder360º, our renowned consumer insights tool contains the largest continuous study of people's engagements with the things they love across all social networks, granting marketers access to an instant repository of consumer research. Know more about what the fans of brands, products, and properties are up to in order to better cater to them. Intersect is popular with media publishers, such as Universal Music, Discovery, and CBSViacom, providing valuable viewer insights that assist in promotional targeting, pre-production decisions and strategies, and content recommendations. Learn how Intersect helped Comedy Central deliver their first #1 series in years.
Our programmatic audiences are built from the power of our all-encompassing social insights, providing enhanced accuracy in reaching the most-likely prospects. Target helps agencies and marketers effectively reach more relevant audiences while increasing outreach efficiency. Transcend demographic targeting and look-alike audiences to deliver unparalleled results in campaign productivity and lead generation. Create custom audiences built from multiple combined affinities and maximize your ROAS.
Strengthen the power and potency of your first-party data by appending valuable social insights. Enrich integrates our expansive social data to your first-party data, greatly expanding your customer profiles beyond purchase and demographic data. Know the lifestyles and affinities of your customers to better personalize experiences while catering to those with similar interests. Personalization drives conversions, and Enrich can help you market with greater meaning while further appealing to your clientele.
The entire Affinity Answers team is constantly striving to deliver not only the most far-reaching and useful behavioral insights for understanding customers, but also the easiest methods of accessing our expansive consumer data. We’re positive our products will excite marketers across industries, and we’re certain we can make a considerable impact in your organization’s perception and operation of data. We’d love to share more - schedule a demo today.