More and more companies are becoming obsessed with real-time data collection in order to make informed decisions. Unfortunately, most first-party data is demographic or based on past purchases, which can tell you a lot, but oftentimes don’t provide modern marketers with enough information.
Social media data is one of the richest sources of customer intent and behavioral data globally. The spread of various social channels and digital accessibility has only amplified consumers’ voices, and the influence they produce today shows that brands can’t afford to ignore them.
APAC is a region which is growing at an unprecedented rate. Social data insights are at the basis of everything from product development to marketing strategy. Social affinity is bringing clarity and quantification to the “pre-intent” phase of the consumer journey – that portion which lies between awareness and purchase.
Affinity Answers is a leader in social-powered data insights, enabling marketers and consumer insights professionals to identify and activate passionate fans across brands, creating rich, relevant, and scaled target audiences that deliver the right message to the right audiences at the highest scale available.
Catch the Exclusive Webinar between Maya Venkatesh, Affinity Answers Managing Director-Asia Pacific, and Kristina Prokop, CEO-Eyeota sharing the “Benefits of Behavioral Targeting vs Demographic Targeting .”