Powering Influencer Marketing with Social Engagement

Powering Influencer Marketing with Social Engagement

The Bachelorette premiered last Monday, and 5.7 million members of ‘Bachelor Nation’ tuned in to watch 31 suitors vie for Rachel Lindsay’s attention. Each week, fans watch as the Bachelorette hands out roses, symbolizing who gets to stay, and who goes home. An infamous line—repeated each new season—is, “are they here for the right reason?” This question is just as important to contestants on the show as it is to marketers. With influencer marketing on the rise, insights from social engagement can draw connections between brands and their audiences.

Life after The Bachelorette (or Bachelor) can be lucrative for those with a strong social following. As Rachel’s new crop of contenders are building their social presence (e.g., ‘Whaboom’ guy), let’s take a look at past contestants who have capitalized on their Bachelor fame.

The below chart highlights current and potential endorsements for former cast members, turned social influencers. Using social engagement as a recommendation engine, AffinityAnswers can predict potential brands that these influencers’ fans will find most appealing. Based on these insights, marketers can align sponsored posts with the right social influencer. AffinityAnswers tracks upwards of 60,000 brands, powering companies of all sizes—from Starbucks to Pressed Juicery—with insights that lead to smarter influencer marketing campaigns.

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