Brand Advertising in Sgt. Pepper’s Lonely Hearts Club Band

Brand Advertising in Sgt. Pepper’s Lonely Hearts Club Band

Thought it may be hard to believe for some, The Beatles’ iconic album, Sgt. Pepper’s Lonely Hearts Club Band, is celebrating the 50th anniversary of its release this coming week. With songs like the title track, “With a Little Help from My Friends”, “Lucy in the Sky with Diamonds”, and “When I’m Sixty-Four”, the album’s tracklist reads more like legend than a list of songs. Even with a vast catalog and a fan base that spans generations, the Beatles has the ability to expand its audience and be a viable partner in brand advertising today.

Here are three brands, hot in 2017, whose Beatles-engaging fans are also no stranger to the great music of 1967:

  1. JauntVR: This 360 video app has already partnered with Paul McCartney on a six-part documentary series, so this brand has a built-in audience within Beatle fandom. Sir Paul already told us about the stories behind some of his solo hits, so there would be no reason why he couldn’t ring his buddy Ringo to talk about hits from Sgt. Pepper.
  2. Lincoln Continental: Perhaps it’s not the first brand, or even the first auto brand, to come to mind when one thinks of the Beatles. But the relationship in consumers’ minds between the Beatles and Lincoln comes from a story earlier this year about a Lincoln Continental engineer. The woman, a classical harp player herself, was inspired by “Here Comes the Sun” to create a flawlessly designed interior for the 2017 model.
  3. Hasbro: It’s another brand not exactly known for its association with music, but over the years, Hasbro has released collector’s editions of Monopoly and Trivial Pursuit with a Beatles theme. It’s not hard to imagine a commemorative edition of either game for one of the band’s most famous and enduring albums.

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